Cannabis beverages are slowly gaining prominence in the beverages market as the to-go-to drink. Its liquid form has transformed it from being just a social puff-puff-pass drug to a refined drink that you can enjoy in social settings. Legalizing cannabis in several states in the USA, including Massachusetts, was vital in paving the way to concoct the drug as a beverage. Currently, cannabis is available in various liquid forms, including weed beers, weed seltzers, weed fruit punch, and weed-infused wines. These different states in which the beverages are available makes it a perfect alternative to existing drinks like alcohol.
Developing of cannabis beverages has transformed in the past three years. Initially, there was a huddle in creating a smooth drink, given that its components ( tetrahydrocannabinol) THC and cannabidiol CBD are fat-soluble and do not readily mix with water. However, the development of novel technologies such as non-emulsification and glycosylation made it possible to create better-tasting weed drinks. The technological breakthroughs by companies that deal in cannabis made it possible to add flavors such as lemon, lavender, grapefruit, rosemary, coconut, watermelon, and coconut. These refined flavored drinks provide its consumers with an enthralling drinking experience.
According to BDS Analytics, a cannabis market insight firm, cannabis beverages are functional products promising to quench thirst, act as social salvage, and are energizers to its consumers. Given that drinking is a social process, manufacturers of these beverages infuse sufficient amounts of THC and CBD, typically between 2 milligrams to 15 milligrams, to encourage refreshing, controlled, and prolonged drinking. The goal of regulating the components of cannabis in the beverages is to enable its consumers to gauge how high they are. They can determine how high they the same way they do after taking alcoholic drinks. Even though they have not yet perfected the measurements, researchers work tirelessly to create beverages that enable consumers to gauge how high they are.
The steady growth of the number of users of weed beverages has led to an increase in its market share. The change was mostly caused by stockpiling due to the Coronavirus pandemic. Consumers anticipated a shortage of the beverage due to the epidemic, thereby making massive purchases; this, in turn, resulted in increased sales and profit margins. According to Prohibition Partners, a cannabis market intelligence and consulting firm, the cannabis beverage market will continue to grow to 1.82 billion by the end of 2020. ArcView Project corroborates the projected growth of the cannabis market. It estimates that the market will rise to 23 billion US dollars in the USA and 32 billion US dollars globally.
The projected development of the weed beverage market has prompted big alcohol and beer companies to diversify in beverages made using cannabis to increase their profits—some of the companies that have gained traction in this market are Guinness and Heineken. Coca-Cola companies are among the company that is considering joining the fold in the coming years. The various companies dealing in cannabis have produced vast drinks, including artery cannabis aperitif, recess CBD sparkling water, subtle tea, among others. These drinks not only aid in relaxation and sleep but also to the well being of the body. Their various benefits and refreshing tastes of these will ultimately make them viable competitors to alcoholic beverages in the coming years online dispensary Canada .